The best speech isn’t a ton of words. It’s one idea.

The West Wing was appointment television. What does it tell us about politics and writing on its 25th anniversary?

It’s a trap political and business leaders fall into. There’s a better way to speak with authority.

Here are the best tools to make your writing short, simple, and easy to read.

Five essays and books that will ensure your copy gets clicks, speeches sound smart, and op-eds are outstanding.

These five speeches from different parties and countries are some the best. Here’s why they work.

THE BEST

Labour Isn’t Working (1979)

This campaign poster for the Conservative Party is considered the best political ad of the century. Made by Saatchi & Saatchi, it helped sweep Margaret Thatcher into power in 1979.